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How to buy a small business: a step-by-step guide for first-time buyers

From deciding what you can afford to the first 90 days after closing — the eight steps of buying an existing small business, and the mistakes to avoid at each one.

By Sankha NagChoudhuryNovember 11, 202610 min read

Buying an established, unglamorous business — a cleaning company, an HVAC contractor, a laundromat — can be a faster path to ownership than starting from scratch, because customers and cash flow already exist. It is also a large, leveraged decision. The buyers who do well tend to follow the same eight steps, in order, and walk away from more deals than they close.

Step 1: Decide what you can afford — and what you can survive

Start with your household, not the listing. Most acquisitions need buyer cash for the down payment, closing costs and working capital, plus enough personal savings to live on while you learn the business.

  • Count only cash you could lose without endangering your home or family.
  • Expect to personally guarantee most acquisition loans.
  • Plan for at least six to twelve months of household expenses outside the deal.

Step 2: Define your buy box

A buy box is a one-paragraph description of the business you are looking for. It saves months of chasing deals that never fit.

  • Industry and the skills you bring to it — sales, operations, finance or the trade itself.
  • Size, usually expressed as seller's discretionary earnings (SDE) or EBITDA.
  • Geography, and whether you will run it day to day or hire a manager.
  • Deal-breakers: heavy customer concentration, licences you cannot hold, or a business that is really the owner's personal skill.

Step 3: Find businesses for sale

Listing sites and business brokers show only part of the market. Direct outreach to owners nearing retirement, and introductions from CPAs, attorneys and bankers, often surface better-fitting deals with less competition.

Step 4: Screen and value the business

Before making an offer, rebuild the seller's numbers yourself. Valuation for small businesses is usually a multiple of SDE or EBITDA, adjusted for risk.

  • Ask for three years of tax returns and compare them to the profit-and-loss statements.
  • Question every add-back: is it truly a one-time or owner-only expense?
  • Check whether the business still covers its debt payments in its worst recent year.

Step 5: Make an offer with a letter of intent

A letter of intent (LOI) sets price, structure and timing before both sides spend money on lawyers and diligence. It is usually non-binding on price but may bind you to exclusivity and confidentiality.

  • Spell out what is included: equipment, inventory, working capital, customer contracts, the business name.
  • Propose a transition period during which the seller stays to train you and introduce key customers.
  • Consider a seller note: when the seller finances part of the price, they stay invested in your success.

Step 6: Do your due diligence

Diligence is where you confirm the business is what the seller says it is — financially, legally and operationally. Larger deals often add an independent quality-of-earnings review. Our due diligence checklist walks through each area.

Step 7: Arrange financing

Most first-time buyers combine their own cash, an SBA 7(a) loan and a seller note. The lender will underwrite the business's historical cash flow and your experience, and requires a minimum equity injection under current SBA rules. Our financing guide explains each piece.

Step 8: Close and run the transition

Closing is the start, not the finish. The first 90 days decide whether employees and customers stay.

  • Change little at first; learn why things are done the way they are.
  • Meet every key customer and employee personally, ideally with the seller.
  • Separate business and personal finances from day one, and set up monthly bookkeeping you can read.

Build your professional team early

Before you sign an LOI, line up an attorney experienced in business acquisitions, a CPA who can review the financials and advise on purchase-price allocation, an SBA-experienced lender and an insurance professional. Their fees are small next to the cost of a bad deal.

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